AI Overviews, PAA, image pack, video carousel, shopping. What we detect and how to act on it.
SERP features (AI Overviews, People Also Ask, image pack, video carousel, shopping, etc.) push the traditional blue links down the page. Tracking which features appear on each of your keywords, and whether you're in them, is now as important as tracking position.
| AI Overview | Google's AI-generated answer at the top of the SERP. We capture: presence, your citation status, all cited domains. |
| People Also Ask | The "PAA" expandable Q&A box. We capture: presence, question count, your question presence. |
| Featured snippet | The classic position-0 answer box. We capture: presence, owner domain, snippet text. |
| Image pack | Inline image row. We capture: presence, position on page, your image presence. |
| Video carousel | Video results row. Presence + position + your video presence. |
| Shopping | Google Shopping carousel (for product queries). Presence + your product presence. |
| Local pack | Three-pack of local businesses. Tracked separately for local keywords. |
| Knowledge panel | Right-hand info panel. Presence + owner entity. |
| Top stories | News carousel. Presence + your domain presence. |
| Related searches | Footer of the SERP. Suggested query list. |
For every keyword where an AI Overview appears, we capture the full cited-source list. The keyword detail view shows:
Look at the URLs that ARE cited. They're usually doing one of: clearer answer-shape paragraphs, more specific stats and citations, better schema, or higher topical authority on the exact subtopic. Rewrite your page to match.
Add an FAQ section to your page with FAQ schema, answering the exact PAA questions. We surface those questions in the keyword detail view.
Featured snippets are awarded to pages that answer the query in 40-60 words near the top. Restructure your page to lead with a tight answer.
Rank Tracking → filter by "Has AI Overview = yes" to see your AI-Overview-affected keywords in one view. Same for any other feature. Export to CSV for client reports.
bashcurl https://api.semoptimiser.com/v1/keywords/kw_42/serp-features \ -H "Authorization: Bearer sk_live_..."
Returns the SERP feature snapshot for the most recent check. Pass `?from=2026-04-01&to=2026-05-01` for a date range.
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