Four rules we live by
Build for the operator, not the dashboard-watcher
Every feature has to answer "what action does this enable?" If the answer is "you can look at a number", we don't build it.
Honest pricing, no annual lock-in
Monthly plans cancel any time. Annual plans get a real refund in the first 60 days. We'd rather lose a customer than trap one.
Ship weekly, retire features slowly
New shipments every Friday. Deprecations get a 12-month sunset, never a surprise cutoff. Your workflows don't break because we got bored of an old feature.
Own the full stack
Crawler, renderer, SERP fetcher, AI Visibility runner – all in-house. No "powered by SaaS that powers a SaaS that uses an LLM" chains. Means we can fix things fast.
Five years, briefly
- 2022
Founded as an internal tool at Sujan Studio (a 4-site photography agency) because every existing SEO platform was either too enterprise or too basic for an agency managing real client work.
- 2023
Opened up to other agencies after we kept getting asked. First 100 paying customers in 6 weeks. No paid marketing – pure word-of-mouth.
- 2024
Rebuilt the crawler to render React/Vue/Next with headless Chromium. Launched the Management tier with API access and one-click server fixes.
- 2025
Added AI Visibility – daily ChatGPT, Gemini, Perplexity, Claude tracking. Suburb-level rank tracking for AU/US/UK/CA/NZ.
- 2026
CEO plan with multi-user, white-label and self-hosted deployments. Public launch. You're here.
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