Setting up local rank tracking

Local rank tracking captures three result types separately per location: Map Pack (three-pack), organic blue links, and AI Overview citations. This page documents how to configure each.

Supported precision

Add a local keyword

1. Rank Tracking → Add keywords → Single (or use CSV/paste for bulk).
2. Enter the keyword (e.g. "emergency plumber").
3. Under Location, pick "City or suburb" instead of "Country".
4. Type the suburb name; pick the autocomplete result with the correct postcode.
5. Device: pick mobile (most local searches are mobile).
6. Engine: google.
7. Save.

What we capture per location

Heatmap configuration

For any local keyword, the heatmap shows your rank as a color-coded grid across the area you serve. Configure:

Each sample point is its own SERP check, so a 7×7 grid is 49 slots × the keyword. Grid runs daily for paid plans.

Local SEO API

bash
curl -X POST https://api.semoptimiser.com/v1/keywords \
  -H "Authorization: Bearer sk_live_..." \
  -d '{
    "site_id": "site_1",
    "keyword": "emergency plumber",
    "location": "Bondi NSW 2026",
    "device": "mobile",
    "engine": "google",
    "track_pack": true,
    "track_organic": true,
    "track_ai_overview": true
  }'