Configuring conversion events

Conversion events make rank tracking meaningful by attributing real business outcomes to the keywords that drove them. Configure them once; they flow into every report.

Three event sources

Import from GA4

1. Connect GA4 first (see Connecting Google Analytics).
2. Settings → Conversion events → Import from GA4.
3. We list every event marked as a conversion in your GA4 property.
4. Tick which to import, set their value source (fixed amount or event parameter), click Import.

Custom page-based event

1. Settings → Conversion events → New → Page-based.
2. Name (e.g. "Lead form submission").
3. URL pattern (e.g. `/thank-you/*` or `^/contact/sent$`).
4. Fixed value (e.g. $50/lead) or dynamic value (from a query string parameter).
5. Save.

Webhook event

Best when conversions originate from your backend (offline sales, CRM dispositions, manual deal closes).

bash
curl -X POST https://api.semoptimiser.com/v1/conversions \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "event": "deal_closed",
    "value_cents": 1500000,
    "user_id": "user_42",
    "occurred_at": "2026-05-30T10:00:00Z"
  }'

We attribute the conversion to the most recent organic session from a tracked keyword within a 30-day window.

Attribution model

Last non-direct organic click within a 30-day attribution window. Consistent with GSC + GA4 defaults. Multi-touch attribution coming on the CEO plan in Q3 2026.

Where conversions show up

• Rank Tracking: every keyword shows attributed conversions and value.
• Audit reports: page-level conversion count and value.
• Analytics → User-flow funnel: appears as the final step.
• Sales dashboard (CEO plan): aggregated conversion value over time.