Choosing prompts to track
Sourcing the right prompts, mix of branded/unbranded, prompt quality rubric.
Bad prompts produce noise. Good prompts produce a leading indicator of how your brand shows up across every LLM. This page covers how to source prompts and a rubric for grading them before you commit to tracking.
Sources to mine
- Sales call recordings – what questions come up in qualifying calls?
- Customer support tickets – what do confused new users ask?
- Reddit and Quora – search "[your category] recommendation" or "best [category] for [use case]".
- Search Console long-tail queries – questions phrased as questions ("how to X", "what is Y", "best Z for W").
- Competitor reviews – what do their unhappy customers complain about? Those are differentiator prompts for you.
- Sales-team brain – your AEs know the exact phrasing prospects use.
Prompt quality rubric
Grade each candidate prompt against five questions before adding it:
- Would a real customer actually ask this? If no, drop it.
- Is the phrasing natural? Avoid keyword-stuffed phrasing.
- Is there a clear correct answer? Vague questions ("what is the best...") produce vague responses.
- Could you / a competitor reasonably be cited? If the topic is too niche, no one will be.
- Does it map to a business outcome? Prompts you can't imagine driving any deal aren't worth tracking.
Mix of prompt types
| Category prompts (unbranded) | 50%. "best SEO audit tool for agencies", "AI visibility tracker comparison". These tell you category position. |
| Branded prompts | 20%. "is SEMOptimiser good for agencies?", "SEMOptimiser vs Ahrefs". These tell you reputation. |
| Use-case prompts | 20%. "how do I track keyword rankings across 50 client sites". These reveal which use cases LLMs associate you with. |
| Problem prompts | 10%. "my SEO audit is missing pages". These tell you whether you're cited as a fix-source for problems in your space. |
How many prompts to track
Start small: 10-20 prompts you genuinely care about. Tracking 200 prompts that nobody asks isn't signal – it's noise. Add prompts as you discover them in real customer conversations.
Prompt limits per plan
| Free | 5 prompts. |
| Marketing | 50 prompts. |
| Management | 500 prompts. |
| CEO | Unlimited. |
Prompt lifecycle
Review your prompt list quarterly. Drop ones that consistently return generic answers (LLMs don't cite anyone, including competitors). Add new ones based on the past quarter's customer conversations.
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