01 / 04
You pay for the modules you use
No 40-tool bundle. Audit, ranks, competitors and AI visibility are included on the paid plan – the rest is not sold to you.
The SEO Control Plane·vs Semrush
A Semrush alternative without the $140/mo entry price
Semrush bundles fifty tools you may never use. SEMOptimiser gives you audits, ranks, competitors, and AI visibility – for a fraction of the price, with fixes that ship to your CMS.
Try SEMOptimiser freeSemrush is the market leader in all-in-one SEO. That breadth is also the trap: most teams use three or four modules, but pay the enterprise bundle price for all forty.
SEMOptimiser focuses on the parts that actually move rankings – technical audits, keyword and rank tracking, competitor gap analysis, and AI-era visibility – and ships fixes to your CMS in one click. If you need PPC keyword magic, social media scheduling and a full agency stack, Semrush wins. If you need to make rankings move, we win.
Side by side
SEMOptimiser vs Semrush
| Capability | SEMOptimiser | Semrush |
|---|---|---|
| Free plan (unlimited audits) | 10 audits/mo | |
| Starting price | $0 | $139.95/mo |
| Projects included | Unlimited | 5 (Pro) |
| Keyword database | 6B keywords | 25B keywords |
| One-click CMS fixes | ||
| AI-suggested fixes | Limited | |
| AI visibility tracking | Add-on | |
| Bing rank tracking | Add-on | |
| White-label client reports | $$ | |
| BigQuery export | API only |
Pricing side by side
What you pay vs Semrush
Semrush
- Semrush Pro5 projects, 500 keywords tracked$139.95/mo
- Semrush Guru15 projects, 1,500 keywords$249.95/mo
- Semrush Business40 projects, 5,000 keywords$499.95/mo
SEMOptimiser
- FreeUnlimited audits, 1 site$0
- Marketing10 sites, 1,000 keywords$49/mo
- ManagementUnlimited sites, 10,000 keywords, BigQuery$99/mo
Pricing comparison based on publicly-listed plan prices at July 2026. Semrush® pricing verified from semrush.com; SEMOptimiser plan pricing on the /pricing page.
Migration
How to migrate from Semrush
Semrush export → SEMOptimiser import takes about 15 minutes for a typical project.
- 1
Export projects from Semrush
In Semrush, open Projects → each project → Export All Data (CSV). You need the position tracking CSV and the site audit CSV.
- 2
Export keyword lists
Keyword Manager → each list → Export to CSV. Keep the file names – SEMOptimiser uses them as list names on import.
- 3
Create the SEMOptimiser project
Sign up at semoptimiser.com/signup, add the same domain, and choose Import from Semrush during onboarding.
- 4
Upload the CSVs
Drag the position tracking, site audit and keyword list CSVs into the import wizard. Column mapping is automatic for standard Semrush exports.
- 5
Verify baseline data
Confirm rank history, keyword counts and issue counts match your Semrush snapshot. Historical ranks are preserved as the source-of-truth baseline.
- 6
Cancel Semrush
Once the first SEMOptimiser rank check confirms parity, cancel the Semrush subscription. Data stays in Semrush for 30 days after cancellation if you need to reference it.
Why teams switch
Four reasons teams move from Semrush to SEMOptimiser
02 / 04
Fixes ship to the CMS
The core wedge: pick issues, push fixes. Semrush hands you a PDF and a ticket for your dev team.
03 / 04
AI visibility is a first-class module
Track ChatGPT, Gemini, Perplexity and Claude citations natively. Semrush treats this as a paid add-on.
04 / 04
Free plan is genuinely useful
Semrush free is a taste-test. SEMOptimiser free covers unlimited audits on one site up to 5,000 URLs.
FAQ
Common questions about switching
- Q01Is SEMOptimiser cheaper than Semrush?
- Yes. Paid plans start at $49/mo. Semrush Pro starts at $139.95/mo. Free plan covers unlimited audits on one site.
- Q02Can I migrate from Semrush to SEMOptimiser?
- Yes. Export projects, keyword lists and position tracking as CSV from Semrush, then import under Projects → Import. Ranks history is preserved as the baseline.
- Q03Does SEMOptimiser have keyword magic tool equivalent?
- Yes. Keyword Explorer covers 6 billion keywords with volume, KD, CPC and intent. It is the primary Semrush Keyword Magic replacement for most users.
- Q04Is there an open source Semrush alternative?
- No full-featured open source Semrush alternative exists. SEMOptimiser is the closest hosted product with a free tier that covers most Semrush workflows.
- Q05Do you have a backlink database?
- Backlink data is available via API integrations. If backlinks are your primary use case, Semrush or Ahrefs is a better fit.
- Q06Does SEMOptimiser cover PPC keyword research?
- CPC and paid competition are surfaced in Keyword Explorer, but we do not compete with Semrush on paid-search agency workflows.
- Q07Can I export to BigQuery?
- Yes. BigQuery export is included on the Growth plan – no separate API contract required.
One platform. Five fewer subscriptions.
Audit, index and rank –
without a fifth subscription.
Join 1,200+ agencies and in-house teams using SEMOptimiser to replace Semrush, Ahrefs, GA4 add-ons and rank trackers – with one workflow that actually ships fixes.
No credit card Cancel anytime
Aggregate impact
What 1,200+ teams shipped last 30 days
$2.4M
ad waste recovered
48,200
SEO issues auto-fixed
3.1M
URLs indexed in Google
14
AI surfaces tracked daily
Tools replaced
SemrushAhrefsScreaming FrogAccuRankerGA4 add-ons